The biggest reach.
The most powerful tools.

Lee Enterprises offers a wide variety of tools across all screens - desktop, mobile, and tablet - to help drive customers to your business. Discover what we can do for you.

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Example Text (from trib.com)

With a portfolio of print, digital and niche products designed to engage consumers, the Casper Star-Tribune is Wyoming’s media leader. In print and online, the Casper Star-Tribune delivers to more customers than any other media in our market. When you combine your advertising in the Casper Star-Tribune newspaper with Trib.com, your message will reach 80% of the market. That is huge!

Print Readership

78,200 Sunday readers of the Casper Star-Tribune*
81,810 Daily readers of the Casper Star-Tribune*

*Source: Audit Bureau of Circulation Report March 2012; NAA 2011

Online Audience

398,355 Average Monthly Unique Visitors on Trib.com*
2,100,347 Average Monthly Page Views on Trib.com*

*Source: Omniture Online Data Nov. 2011 – April 2012

Online Creative Specs

Reveal Ad thumbnail

Reveal Ad

Ad unit runs at the top of our website.

Example
Desktop specs
  • 1920x600 (1000x400 recommended for video)
  • Animated, video (optional) or static
  • Max File size: 150k
  • Video max length15-30 seconds
  • File format: jpg, png, gif, YouTube
Mobile specs
  • 800x250
  • Static only
  • Max file size: 80kb
  • Accepted file format: jpg, png
Exit Interstitial thumbnail

Exit Interstitial

Attention grabbing ad that appears when user moves their mouse away from the browser window.

Example
Desktop specs
  • 800x600
  • Static or anmiated (video optional)
  • Max File size: 900k
  • File format: jpg, png, gif
Mobile specs
  • 320x480, 768x1024, 480x320, 1024x768 One of each
  • Static only
  • Max file size: 80kb
  • Accepted file format: jpg, png
Multi-Screen Adhesion thumbnail

Multi-Screen Adhesion

Follows user throughout site.

Ad size changes to match device's screen size.

Example
Desktop specs (large resolution)
  • 300x600
  • Static
  • Max File size: 100k
  • File format: jpg, png, gif
Desktop specs (smaller resolution)
  • 160x600
  • Static
  • Max File size: 60k
  • File format: jpg, png, gif
Tablet specs
  • 728x90
  • Static
  • Max File size: 40k
  • File format: jpg, png, gif
Mobile specs
  • 320x100
  • Static only
  • Max file size: 40kb
  • Accepted file format: jpg, png
Billboard thumbnail

Billboard

Large banner running the full width of the page.

Example
Desktop specs
  • 970x250
  • Animated or static
  • Max file size: 100kb
  • Accepted file format: jpg, png, gif, html
Mobile specs
  • 320x50
  • Animated or static
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif, html
Floating Bar thumbnail

Floating Bar

Ad unit rests at the bottom of the reader's screen

Example
Desktop
  • 1170x70
  • Static only
  • Max file size: 100kb
  • File format: gif, jpg, png
Mobile
  • 480x50
  • Static only
  • Max file size: 60kb
Leaderboard thumbnail

Leaderboard

Runs at the top of every page.

Example
Desktop specs
  • 728x90
  • Animated or static
  • Max file size: 50kb
  • Accepted file format: jpg, png, gif, html
Mobile specs
  • 320x50
  • Animated or Static
  • Max file size: 40kb
  • Accepted file format: gif, jpg, png
Medium Rectangle thumbnail

Medium Rectangle

Runs in multiple locations across every page.

Example
Desktop specs
  • 300x250
  • Animated, video, or static
  • Max file size: 50kb
  • Accepted file format: jpg, png, gif, html, mov, mp4, flv, mpeg, mpg, avi
  • Video cannot exceed 30 seconds
Mobile specs
  • 300x250
  • Static only
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif, html
Halfpage thumbnail

Halfpage

Runs on every page.

Example
Desktop specs
  • 300x600
  • Animated, video, or static
  • Max file size: 60kb
  • Accepted file format: jpg, png, gif, html, mov, mp4, flv, mpeg, mpg, avi
  • Video cannot exceed 30 seconds
Mobile specs
  • 300x600
  • Static only
  • Max file size: 60kb
  • Accepted file format: jpg, png, gif, html
Native Advertising thumbnail

Native Advertising

Ad unit runs within news content list.

Appears similar to editorial assets. Can link to advertiser's website, or to a Native Advertising Article.

Grid Example Article Example
Native Grid specs

Associated Headline

  • 80 character limit
  • Click worthy

Associated Image

  • 300x225
  • Static only
  • Max file size: 40kb
  • Accepted file format: jpg, png, gif
  • The image should be a photo / illustration only and should not contain any message.
Native Article specs (optional)

Associated Image (optional)

  • 1140x600
  • Static only
  • Max file size: 150kb
  • Accepted file format: gif, jpg, png
inView Video thumbnail

inView Video

Runs within the article itself.

Ad unit waits to begin playing until the reader has scrolled to the video's in-page location.

Example
Desktop only
  • 640x400 or 400x300
  • Video cannot exceed 30 seconds
  • Accepted file format: mov, wmv, mp4, flv, mpeg, mpg and avi
    • Alternatively, you may supply a YouTube url
Admail thumbnail

Admail

Deliver your message straight to their inbox.

Example
  • 600x2600 (max)
  • Static only
  • Max file size: 300kb
  • Accepted file format: jpg, png, gif, html
  • Will be loaded and deployed via our template.
    • Do not include your own header / footer
    • Do not include an unsubscribe link